That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.

What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.

This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.

If you're a good numbers person, you're a bad language person.

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and I'm going to do it right here, right now because I just happened to come to it, that phrase - if you remember only one thing - there are 125 specific language recommendations in "Win" that can make a difference in your day-to-day lives.