That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.

The most powerful call to action of anything that we've ever tested: Let's get to work.I didnt create that phrase. It came from Rick Scott, the current governor of Florida.

Your words have power. Find words that unite. Find words that unify.

"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to help people win debates, have discussions, and improve the level of communication.

The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.

The way you communicate an idea is different than the way you communicate a product.

It has to be simple, but then you deliver them a principle: The simple truth is, as a matter of principle, we cannot spend more than we take in. Something - that changes the tone of the debate.