That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.

Rick Scott used let's get to work to say: All these politicians talk; it's time to do. Everybody else talks about the problem; it's time to find the solution.

That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.

Nothing guarantees more applause and more support than the call to abolish the IRS.

The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.

The most powerful visual in America today is actually the Statue of Liberty.

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.