That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.

The problem is people become so angry. And they become so vicious.

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.

Richard Nixon will always go down as a failure because of one stupid, moral - and that goes back to that last chapter, on principles.

The visual is important. "Let's get to work" says let's get it done, and that's what they want.

To Americans, Washington is a giant cesspool. It's no wonder almost half of Americans (47%) now agree with the statement 'I'm mad as hell and I'm not going to take it anymore.' It's us (the people) versus them (the politicians), and it doesn't matter what primary color you wear [...] I was involved in the 1994 elections, and I will never forget the arrogance of the Democrats back then, and how they refused to accept the electoral reality facing them. It is no different today.

People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.