I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

You need good principles and good language if you are to succeed.

When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When you're a politician, one wrong word changes the entire - changes the meaning of something.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

The visual is important. "Let's get to work" says let's get it done, and that's what they want.

It has to be simple, but then you deliver them a principle: The simple truth is, as a matter of principle, we cannot spend more than we take in. Something - that changes the tone of the debate.

The ability to connect and communicate is one of the most powerful, and you cannot find anyone who has been truly successful in life that doesn't have that ability because you've got to motivate, and you've got to -frankly, you have to influence.