That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.
Frank LuntzThe adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.
Frank LuntzRepublicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.
Frank LuntzPreserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.
Frank Luntz