By the way, for those who are listening, I absolutely define - I have a face for radio. Unfortunately, I've got a voice for print. So I apologize for the sandpaper you're listening to.

Richard Nixon will always go down as a failure because of one stupid, moral - and that goes back to that last chapter, on principles.

What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.

It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how you start the conversation, and how you end it, matters so much.

Your words have power. Find words that unite. Find words that unify.

This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.

If you're a good numbers person, you're a bad language person.