"Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or to communicate it. Don't make a statement. Ask a question.

The most successful people in American life are those that have had horrific failures and have come back, done it again and again until they got it right, whether it's Steve Jobs or Bill Gates or Warren Buffet.

My father was a dentist, and I always thought that he was one of the 10. It's an interesting way to personalize and humanize, which is one of the most important aspects of communication.

We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.

The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

It's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even the best words will still fail.