The most successful people in American life are those that have had horrific failures and have come back, done it again and again until they got it right, whether it's Steve Jobs or Bill Gates or Warren Buffet.

You need good principles and good language if you are to succeed.

That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.

What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.

Believe in better is one of the most powerful words you can use in the business community.