What does a professional photojournalist do that others cannot? Depicting photo opportunities as if they are authentic, covering press conferences, or making subjects play their assigned roles (the poor as passive victims, celebrities as glamorous) are hardly adequate responses. In fact, these might be reasons to ask for the help of amateurs who do not know how to stylize their imagery and are not interested in making a publication seem more palatable to its potential consumers.

Photographs need to demand the viewer's attention, often implicitly, posing questions as to the nature of what is being depicted. Photographs are not there to show us the world, but to show us a version of what may be happening.

We have a long history of snapshot photography that appeared to many to be more arbitrary and idiosyncratic than much of the work of professionals. We valued it for what it could tell us about the details of people's daily lives.

In fact, the new malleability of the image may eventually lead to a profound undermining of photography's status as an inherently truthful pictorial form... If even a minimal confidence in photography does not survive, it is questionable whether many pictures will have meaning anymore, not only as symbols but as evidence.

The decisive moment, the popular Henri Cartier-Bresson approach to photography in which a scene is stopped and depicted at a certain point of high visual drama, is now possible to achieve at any time. One's photographs, years later, may be retroactively rephotographed by repositioning the photographer or the subject of the photograph, or by adding elements that were never there before but now are made to exist concurrently in a newly elastic sense of space and time.

Word, image, and sound all must have primacy in the development of the narrative.

Multimedia is not more media, but the employment of various kinds of media (and hybrid media) for what they each offer to advance the narrative.