Most adults I know start their Internet session at Google, and most kids I know start their Internet session at either Facebook or MySpace.
Fred WilsonI also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to give people a reason to click through. Blogs need to be real and personal. Reading it should be like hanging out with you. I play music for my readers. I show them videos I like. I tell them what I did over the weekend. And I tell them what is happening in the technology, Internet, and VC markets.
Fred WilsonFoursquare's adoption of a game dynamic when it launched is a particularly clever implementation of a social hook.
Fred Wilson