The slightest living thing answers a deeper need than all the works of man because it is transitory. It has an evanescence of life, or growth, or change: it passes, as we do, from one stage to another, from darkness to darkness, into a distance where we, too, vanish out of sight. A work of art is static; and its value and its weakness lie in being so: but the tuft of grass and the clouds above it belong to our own traveling brotherhood.
Freya StarkThe language of salesmanship was no doubt born with the first fashions in fig leaves in the garden of Eden. A strange concept has grown around it: if something is to be sold, inaccuracy is not immoral. Hence the art of advertisement - untruthfulness combined with repetition.
Freya StarkThe greatest of mythologies divided its gods into creators, preservers and destroyers. Tidiness obviously belongs to the second category, which mitigates the terrific impact of the other two.
Freya StarkAccuracy is the basis of style. Words dress our thoughts and should fit; and should fit not only in their utterances, but in their implications, their sequences, and their silences, just as in architecture the empty spaces are as important as those that are filled.
Freya Stark