With men, you need to anticipate all your ideas at least one or two months before the next women's collection, so you need to create a feeling that links with what will happen a few months later. To me, a man and a woman are really a couple. They live together. They grew up in Italy together. So, not just in the stores or the campaigns, but also in real life, it's very important for me to create a connection between them.
Frida GianniniI like tough relationships. I think relationships with conflict are good for you - you learn. But you can't listen too much. I have a strong point of view, and it's important that I fight for my ideas.
Frida GianniniI have to tell you, a few people had very controversial feelings about what I was doing with Gucci at the beginning, and now, after a couple of years, they are changing their minds. I want to give journalists the time and space to know me and what I'm doing better. But it's not a priority for me. At the end of the day, I am not an artist; I am not doing a performance; I'm doing things that need to be sold. And I know my job.
Frida GianniniI don't like to treat a piece of clothing like an object of art because I don't consider myself an artist. I'm a designer.
Frida GianniniI wake up in the night screaming sometimes when I've had a fight with my husband, more than with the company. I still sleep very well. I take it day by day. I am a very pragmatic person. That's how I survive.
Frida GianniniFor me, beauty and fashion are always connected. One doesn't exist without the other. Make up is a key element of the Gucci runway show - it helps communicate the essence of the Gucci woman. Eyes, skin, lips - they're like accessories, all working together to create an unmistakable look.
Frida Giannini