I read reviews every time. I read them all. Sometimes they can be very constructive, sometimes not, but it's always interesting to see the opinion of others on what you are doing. Sometimes I am very furious, but I will never say to a journalist, "Please don't come back to the next show." Never. Because I think that's a very stupid attitude. I am very happy when I see the results of the company and when I see people wearing my clothes or my accessories. I think this is the best answer to criticism.

I don't like to treat a piece of clothing like an object of art because I don't consider myself an artist. I'm a designer.

The pressure is always very high. I am the client, and when I am the client, I need to fight with the photographer or with the stylists or with all the people that are on the set, because I am the only one who has a very specific vision. I always have the pressure, either from myself or from the company. I am a control freak. It's part of my culture. I know that I am still working to build a Frida moment at Gucci.

I don't want to be too 'classic' because it's not in the DNA of Gucci. You need to be a little bit provocative.

I think the '70s are always inspiring to me. I was born then, so I have a lot of memories about how my parents were and what kinds of movies I was watching.

I always had a very strong sense of responsibility, so the minute I started to work in fashion, I was always tremendously serious-too much sometimes. Of course, you can make a lot of mistakes in this job-I still do-but you need to limit them as much as possible. When you're responsible for such a huge company, you cannot play too much. In the beginning, I was working 20 hours per day and I was going crazy. I learned that I needed to delegate and to trust the people around me, but there is still not one element that I don't see or edit or discuss with my people.

You need to reinvent yourself every day when you are doing creative work. I always say that the moment I feel I'm at the top of the mountain and I cannot do more, I would be finished. So that's why I always feel the earth quake beneath my feet. I always feel myself on the fire. Because I think this is something that gives you the right adrenaline to work and go forward in your professional life. I have reinvented myself, believe me, many times in my life!