I read reviews every time. I read them all. Sometimes they can be very constructive, sometimes not, but it's always interesting to see the opinion of others on what you are doing. Sometimes I am very furious, but I will never say to a journalist, "Please don't come back to the next show." Never. Because I think that's a very stupid attitude. I am very happy when I see the results of the company and when I see people wearing my clothes or my accessories. I think this is the best answer to criticism.
Frida GianniniI think the simplest way to break the ice is probably to try playing on the same level, to discuss everything in normal life. So, for example, with Katie Holmes, we just spent one hour talking about her daughter. Or with Madonna, when we were working on the event in New York, we spent hours deciding every single aspect together, from the dishes to the flowers to the cards.
Frida GianniniI don't like to treat a piece of clothing like an object of art because I don't consider myself an artist. I'm a designer.
Frida GianniniI can tell that sometimes I live a very good moment and I'm very joy- ful and optimistic, so I can see more bright colors in my collection. [laughs] Other times I feel so depressed and so sad and I see a lot of darkness. So it really depends. Of course, there are certain rules you have to operate by in terms of markets, and for summer and for winter. But at the end of the day, you are a person and you put a lot of yourself into the clothes. You know, I can never decide what I am going to wear on the day of the show. It depends a lot on which mood I wake up in that day, so I never know.
Frida GianniniI am comfortable giving people direction. If something is not good enough, my job is to find a way to help them learn from their mistake, and understand that next time I expect better.
Frida Giannini