With men, you need to anticipate all your ideas at least one or two months before the next women's collection, so you need to create a feeling that links with what will happen a few months later. To me, a man and a woman are really a couple. They live together. They grew up in Italy together. So, not just in the stores or the campaigns, but also in real life, it's very important for me to create a connection between them.
Frida GianniniYou need to reinvent yourself every day when you are doing creative work. I always say that the moment I feel I'm at the top of the mountain and I cannot do more, I would be finished. So that's why I always feel the earth quake beneath my feet. I always feel myself on the fire. Because I think this is something that gives you the right adrenaline to work and go forward in your professional life. I have reinvented myself, believe me, many times in my life!
Frida GianniniThe pressure is always very high. I am the client, and when I am the client, I need to fight with the photographer or with the stylists or with all the people that are on the set, because I am the only one who has a very specific vision. I always have the pressure, either from myself or from the company. I am a control freak. It's part of my culture. I know that I am still working to build a Frida moment at Gucci.
Frida GianniniI always loved the look of musicians. I've always admired them because they have a look - when I was growing up, it seemed that the ones I liked didn't need to have a stylist.
Frida Giannini