When I approach a collection, I never think too much about myself, because doing fashion and being a designer, you need to dream. Of course, there's always a part of myself. I'm always wearing what I'm doing. I'm not a party girl, but when I have the opportunity to go out and dance and be crazy for a night, that's the fall/winter collection.
Frida GianniniThe idea of 'ferie,' or summer break, is a long tradition of which all Italians, including myself, participate. It's a time to relax, reflect and recharge.
Frida GianniniWhen I joined Gucci in 2002, I immediately wanted to make a research trip into the archives because I'd heard about how incredible they were, but I never had the opportunity to visit them.
Frida GianniniI wake up in the night screaming sometimes when I've had a fight with my husband, more than with the company. I still sleep very well. I take it day by day. I am a very pragmatic person. That's how I survive.
Frida GianniniI can tell that sometimes I live a very good moment and I'm very joy- ful and optimistic, so I can see more bright colors in my collection. [laughs] Other times I feel so depressed and so sad and I see a lot of darkness. So it really depends. Of course, there are certain rules you have to operate by in terms of markets, and for summer and for winter. But at the end of the day, you are a person and you put a lot of yourself into the clothes. You know, I can never decide what I am going to wear on the day of the show. It depends a lot on which mood I wake up in that day, so I never know.
Frida Giannini