The idea of 'ferie,' or summer break, is a long tradition of which all Italians, including myself, participate. It's a time to relax, reflect and recharge.
Frida GianniniI think the simplest way to break the ice is probably to try playing on the same level, to discuss everything in normal life. So, for example, with Katie Holmes, we just spent one hour talking about her daughter. Or with Madonna, when we were working on the event in New York, we spent hours deciding every single aspect together, from the dishes to the flowers to the cards.
Frida GianniniThe pressure is always very high. I am the client, and when I am the client, I need to fight with the photographer or with the stylists or with all the people that are on the set, because I am the only one who has a very specific vision. I always have the pressure, either from myself or from the company. I am a control freak. It's part of my culture. I know that I am still working to build a Frida moment at Gucci.
Frida GianniniI don't like to treat a piece of clothing like an object of art because I don't consider myself an artist. I'm a designer.
Frida GianniniI have to tell you, a few people had very controversial feelings about what I was doing with Gucci at the beginning, and now, after a couple of years, they are changing their minds. I want to give journalists the time and space to know me and what I'm doing better. But it's not a priority for me. At the end of the day, I am not an artist; I am not doing a performance; I'm doing things that need to be sold. And I know my job.
Frida Giannini