I think the simplest way to break the ice is probably to try playing on the same level, to discuss everything in normal life. So, for example, with Katie Holmes, we just spent one hour talking about her daughter. Or with Madonna, when we were working on the event in New York, we spent hours deciding every single aspect together, from the dishes to the flowers to the cards.
Frida GianniniThe pressure is always very high. I am the client, and when I am the client, I need to fight with the photographer or with the stylists or with all the people that are on the set, because I am the only one who has a very specific vision. I always have the pressure, either from myself or from the company. I am a control freak. It's part of my culture. I know that I am still working to build a Frida moment at Gucci.
Frida GianniniI always had a very strong sense of responsibility, so the minute I started to work in fashion, I was always tremendously serious-too much sometimes. Of course, you can make a lot of mistakes in this job-I still do-but you need to limit them as much as possible. When you're responsible for such a huge company, you cannot play too much. In the beginning, I was working 20 hours per day and I was going crazy. I learned that I needed to delegate and to trust the people around me, but there is still not one element that I don't see or edit or discuss with my people.
Frida GianniniI'm used to spending a lot of time with my team. They're not only collaborators, they're also friends. It's the biggest part of your life that you share with these people. But sometimes being on the top of this pyramid, you need to be a little bit tough. This job is becoming very tough for every company because of timing. You don't have the time to finish the collection before you have to think about the next one. But I am never loud. I don't like to scream. So we are all working hard, and sometimes you need to reassure them.
Frida GianniniI always loved the look of musicians. I've always admired them because they have a look - when I was growing up, it seemed that the ones I liked didn't need to have a stylist.
Frida GianniniI can tell that sometimes I live a very good moment and I'm very joy- ful and optimistic, so I can see more bright colors in my collection. [laughs] Other times I feel so depressed and so sad and I see a lot of darkness. So it really depends. Of course, there are certain rules you have to operate by in terms of markets, and for summer and for winter. But at the end of the day, you are a person and you put a lot of yourself into the clothes. You know, I can never decide what I am going to wear on the day of the show. It depends a lot on which mood I wake up in that day, so I never know.
Frida Giannini