I inherited this collection of vinyl records, which at that time numbered 6,000, and I've since continued to collect music. As you know, vinyl records can be very heavy, so every time I have to move into a new house, I need to build a complete new wall of shelves to put all these records, which is a nightmare for the architect.
Frida GianniniI read reviews every time. I read them all. Sometimes they can be very constructive, sometimes not, but it's always interesting to see the opinion of others on what you are doing. Sometimes I am very furious, but I will never say to a journalist, "Please don't come back to the next show." Never. Because I think that's a very stupid attitude. I am very happy when I see the results of the company and when I see people wearing my clothes or my accessories. I think this is the best answer to criticism.
Frida GianniniWith men, you need to anticipate all your ideas at least one or two months before the next women's collection, so you need to create a feeling that links with what will happen a few months later. To me, a man and a woman are really a couple. They live together. They grew up in Italy together. So, not just in the stores or the campaigns, but also in real life, it's very important for me to create a connection between them.
Frida GianniniI have to tell you, a few people had very controversial feelings about what I was doing with Gucci at the beginning, and now, after a couple of years, they are changing their minds. I want to give journalists the time and space to know me and what I'm doing better. But it's not a priority for me. At the end of the day, I am not an artist; I am not doing a performance; I'm doing things that need to be sold. And I know my job.
Frida GianniniI am comfortable giving people direction. If something is not good enough, my job is to find a way to help them learn from their mistake, and understand that next time I expect better.
Frida GianniniI don't want to be too 'classic' because it's not in the DNA of Gucci. You need to be a little bit provocative.
Frida GianniniYou need to reinvent yourself every day when you are doing creative work. I always say that the moment I feel I'm at the top of the mountain and I cannot do more, I would be finished. So that's why I always feel the earth quake beneath my feet. I always feel myself on the fire. Because I think this is something that gives you the right adrenaline to work and go forward in your professional life. I have reinvented myself, believe me, many times in my life!
Frida Giannini