People buy-into what they can understand quickly. If it takes you a long time to make your point, most people think you don't have one!
Connecting to your passion is being you, but better.
People buy from people they trust and they trust people they like.
The truth will set you free: believability will give you credibility.
You can't change people but you can effect a change in them by your behavior.
Heroes and cowards feel the same fear and action creates opportunities.