There's all kinds of people teaching who don't do anything worth a nickel. Likewise in advertising.
Garry WinograndI said the photograph isn't what was photographed, it's something else. It's about transformation. And that's what it is.
Garry WinograndPhotography is about finding out what can happen in the frame. When you put four edges around some facts, you change those facts.
Garry WinograndThe photograph should be more interesting or more beautiful than what was photographed
Garry Winogrand