The goal is not to speculate on what might happen, but to imagine what you can make happen.

Are we changing as fast as the world around us?

In the long term the most important question for a company is not what you are but what you are becoming.

Never before has the gap between what we can imagine and what we can accomplish been smaller.

Truth be told, there are lots of companies that provide exemplary phone support. DirecTV, Virgin America and Apple are a few that regularly exceed my expectations.

Somewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will render your strategy obsolete. You can't dodge the bullet – you're going to have to shoot first. You're going to have to out-innovate the innovators.

Taking risks, breaking the rules, and being a maverick have always been important but today they are more crucial than ever.