More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.
Gary VaynerchukYou have to respect your parents. They are giving you an at-bat. If you're an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party... My dad and I pulled it off because we really respect each other.
Gary Vaynerchuk