You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
Gary VaynerchukI have no understanding as to why you wouldn't try to make what you're passionate about work for you.
Gary VaynerchukThe chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood.
Gary VaynerchukI hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press.
Gary VaynerchukI don't know how you can justify leaving any engagement behind in the social Web of 2011.
Gary VaynerchukI never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would have thought that this would be going on right now.
Gary VaynerchukSocial media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.
Gary VaynerchukWhile companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.
Gary VaynerchukI am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.
Gary VaynerchukI do not believe that people want to work hard enough and they want to find the quick Twitter, SEO. Anybody who's obsessed with SEO has lost already, period. I believe that firmly.
Gary VaynerchukThe incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
Gary VaynerchukStorytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
Gary VaynerchukToo many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
Gary VaynerchukToday, getting people to hear your story on social media, and then act on it, requires using a platformโs native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.
Gary VaynerchukGood salespeople sell value and social media is the best place to find this value because of its transparency.
Gary VaynerchukIf you know exactly what you want to be, you need to spend as much time as possible with people who are actually that already.
Gary VaynerchukOne of the things that I'm really proud of is that I have really good timing. It's very easy for me to see what's coming up and it's no coincidence that I went headfirst into wine and then headfirst into new media - none at all.
Gary VaynerchukNow, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.
Gary VaynerchukPeople who build family businesses are not classically trained. They have to deal with an enormous amount of politics. You think corporate politics are tough? Go work for your dad or your mom.
Gary VaynerchukI know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.
Gary VaynerchukWhen we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
Gary VaynerchukWhen I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.
Gary VaynerchukThe reason we love our parents is because they loved us first. Every single company should take this advice.
Gary VaynerchukI've done really well on one core principle which is, I think I have an intuitive ability to understand consumer behavior more than the average bear, and I'm not scared to bet the farm on that gut feeling.
Gary VaynerchukVince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of.
Gary VaynerchukI know I could be the host of 'SportsCenter' in two years if I changed my show today to sports.
Gary VaynerchukI think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing.
Gary VaynerchukRelationships are leverage. If you give value to someone else first, you have leverage.
Gary Vaynerchuk