The film festival is in a town in Arkansas, a quintessentially American town with a little town square. It's to champion women and diversity in all media, so TV, movies, eventually, digital, whatever you get into. That's the goal. We're using the same philosophy as my institute, which is to make it research-based and really try to work directly with filmmakers and content creators and move the needle. It's the only film festival in the world where the prizes are guaranteed distribution.

Women can feel inspired by the story. People who haven't been traditionally given a chance to use their skills or shine are given a chance, and they prevail.

The creators of kids' media had no idea they were leaving out that many female characters. They were in utter shock that the worlds they were creating were so bereft of female presences.

Archers are pretty focused.

I meet Susan [Saradon], and she was amazing. We sit down to go through the script [Thelma & Louise]. I swear, I think it was page one - she says, "So my first line, I don't think we need that line. Or we could put it on page two. Cut this ..." And I was just like ... My jaw was to the ground.

If we show fictional characters doing cool stuff, then girls will want to be it in real life.

The only movies I saw till I was 17 were made by Disney. My parents had this thing. Disney was like, you know, "Ford is a good car. Disney makes good movies that are good for kids and safe."