When you're dead you don't have a mental problem.

Well being in Kiss is having a more limited spectrum. It's a smaller playground to play in because there are limitations. I'm the big bad wolf and I'm supposed to do this and that. There are rules, which are self imposed I must say, but there are rules. We break enough of them, but the truth is that being Gene Simmons in an album called 'Asshole' forged me the opportunity of just recreating myself. Very much Jekyll and Hyde. Mr. Hyde is the big bad guy and Dr. Jekyll has studied and both are connected.

If you look at YOURSELF as the brand, then you will understand an intrinsic truth: People judge.

I wanted to be in a band that gave bang for the buck. I wanted to be in the band who didn't look like a bunch of guys who, you know, should be in a library studying for their finals.

What we have is pretty meaningless. It's what we are that counts.

The problem you ultimately want to have, as an entrepreneur, is deciding who to help, not deciding who can help you.

I'd like to think that the boring lady who's talking to me now is a lot sexier and more interesting than the one who's doing NPR. You know, studious and reserved, and - I bet you're a lot of fun at a party.