It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people.
Genevieve GorderSo, to really execute design in its highest form and making people feel joy, that's a great reward.
Genevieve GorderWhen East meets West, amazing design happens. L'Alahambra rug is a marriage of the clean line and simplicity of Western graphic design meets the complexity and beauty of Eastern pattern.
Genevieve GorderI think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration.
Genevieve Gorder