When you have a chef that wants to be in the spotlight, maybe after one or two appearances on a show, they think they're at a certain level that they haven't reached yet in the kitchen. Shows like 'Top Chef', 'Hell's Kitchen' have helped bring attention to the culinary world.
Geoffrey ZakarianDetermine who you are and what your brand is, and what youre not. The rest of it is just a lot of noise.
Geoffrey ZakarianEveryone could use instructions on every aspect of cooking: pantry, storage, refrigeration, cooking, what to buy. Everyone that I come into contact with could use help.
Geoffrey Zakarian