Determine who you are and what your brand is, and what youre not. The rest of it is just a lot of noise.
Geoffrey ZakarianEverybody these days wants to be a star, including myself. Don't get me wrong, I'm a chef but you want to market yourself and your projects.
Geoffrey ZakarianConfit is not something that comes to mind for summer. Usually it means duck confit, made by cooking the legs and thighs in duck fat to preserve them for winter.
Geoffrey ZakarianWhen I step into the kitchen in the morning, I go for the scrambled eggs with pine nuts and minced lamb. When I finish at night, it is hard to resist the burger.
Geoffrey Zakarian