Determine who you are and what your brand is, and what youre not. The rest of it is just a lot of noise.
Geoffrey ZakarianEveryone could use instructions on every aspect of cooking: pantry, storage, refrigeration, cooking, what to buy. Everyone that I come into contact with could use help.
Geoffrey ZakarianChestnuts are my favorite ingredient to use in the fall, especially for the holidays. I always find that they are meaty, hearty and have a mysterious refinement when cooked or roasted over sea salt.
Geoffrey ZakarianEverybody these days wants to be a star, including myself. Don't get me wrong, I'm a chef but you want to market yourself and your projects.
Geoffrey Zakarian