Everybody these days wants to be a star, including myself. Don't get me wrong, I'm a chef but you want to market yourself and your projects.
Geoffrey ZakarianWhen I step into the kitchen in the morning, I go for the scrambled eggs with pine nuts and minced lamb. When I finish at night, it is hard to resist the burger.
Geoffrey ZakarianEveryone could use instructions on every aspect of cooking: pantry, storage, refrigeration, cooking, what to buy. Everyone that I come into contact with could use help.
Geoffrey ZakarianDetermine who you are and what your brand is, and what youre not. The rest of it is just a lot of noise.
Geoffrey Zakarian