Determine who you are and what your brand is, and what youre not. The rest of it is just a lot of noise.
Geoffrey ZakarianI begin my day online and end my day online. I like to prepare myself for the next day and have a sense of closure before I go to bed.
Geoffrey ZakarianWhen you have a chef that wants to be in the spotlight, maybe after one or two appearances on a show, they think they're at a certain level that they haven't reached yet in the kitchen. Shows like 'Top Chef', 'Hell's Kitchen' have helped bring attention to the culinary world.
Geoffrey Zakarian