The fact is that the intrinsic worth of the book, play or whatever the author is trying to sell is the least, last factor in the the whole transaction.
George Bernard ShawAmericans adore me and will go on adoring me until I say something nice about them.
George Bernard ShawThat is the whole secret of successful fighting. Get your enemy at a disadvantage; and never, on any account, fight him on equal terms.
George Bernard ShawI fought linotype and montype for some time because it would not justify as well as handset could be made to do; but at last, as always happens, the machine outdid the hand, and got all the best types on it.
George Bernard Shaw