Never listen to music when you're trying go come up with a Big Idea.

I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.

Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.

Only mediocre ideas can be tested.

Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.

Working hard and doing doing great work is as imperative as breathing. Creating great work warms the heart and enriches the soul. Those of us lucky enough to spend our days doing something we love, something we're good at, are rich. If you do not work passionately (even furiously) at being the best in the world at what you do, you fail your talent, your destiny, and your god.