Never listen to music when you're trying go come up with a Big Idea.

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

Creativity can solve almost any problem.

You can be cautious or you can be creative, but there’s no such thing as a Cautious Creative.

Never, ever, work for bad people

Only mediocre ideas can be tested.

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.