Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
George LoisThe joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.
George LoisIn any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisAdvertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.
George LoisAdvertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.
George LoisYou can be cautious or you can be creative, but there’s no such thing as a Cautious Creative.
George LoisWorking hard and doing doing great work is as imperative as breathing. Creating great work warms the heart and enriches the soul. Those of us lucky enough to spend our days doing something we love, something we're good at, are rich. If you do not work passionately (even furiously) at being the best in the world at what you do, you fail your talent, your destiny, and your god.
George LoisCreativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.
George LoisI am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
George LoisOnly with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.
George LoisFollow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.
George LoisFollow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow. The sooner you identify that bliss, which surely resides in the soul of most human beings, the greater your chance of a truly successful life. In the act of creativity, being careful guarantees sameness and mediocrity, which means your work will be invisible. Better to be reckless than careful. Better to be bold than safe. Better to have your work seen and remembered, or you've struck out. There is no middle ground.
George LoisMost people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.
George LoisNothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.
George LoisIf a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.
George Lois