Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.
You can be cautious or you can be creative, but there’s no such thing as a Cautious Creative.
Never, ever, work for bad people
The more creative you are the more trouble you're in. You have to be courageous!
A cautious creative is an oxymoron.
I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.