Creativity can solve almost any problem.
Only mediocre ideas can be tested.
Never, ever, work for bad people
I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
A cautious creative is an oxymoron.
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.