The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.

Never listen to music when you're trying go come up with a Big Idea.

Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

If you think people are dumb, you'll spend a lifetime doing dumb work.

Working hard and doing doing great work is as imperative as breathing. Creating great work warms the heart and enriches the soul. Those of us lucky enough to spend our days doing something we love, something we're good at, are rich. If you do not work passionately (even furiously) at being the best in the world at what you do, you fail your talent, your destiny, and your god.