The more creative you are the more trouble you're in. You have to be courageous!
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.
Onwards and upwards, and never give your failures a second thought.
Creativity can solve almost any problem.
You can be cautious or you can be creative, but thereโs no such thing as a Cautious Creative.
I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.