There is wisdom in waves. Some surfers see it right away, others never do. To find success in surfing, we must learn to be in harmony with nature. This will bring a sense of peace. By sharing this peace, and contributing to other people's happiness, we can find the true meaning of life. Keep surfing . . .

It's a cakewalk, when you know how.

I'm starting to believe that part of the solution regarding the devices is that they have a role to play in engaging the customer and keeping our product in front of them during the pre-show. They certainly have a role to play in ticket sales. Inside the movie auditorium, though, during the feature presenation there's no place for them. Every single weekend two out of the top three reasons people contact us are: somebody's being disruptive, with a device most of the time, or a dirty bathroom.

Everyone gets caught inside when surfing. You have 2 options. Give up or paddle outside. Life is the same. Keep paddling!

We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.

Waves keep coming, that's the one thing you can count on in life

The path between intention to watch a movie and the purchase of a ticket - I want to make it as short as possible. The holy grail is Amazon One Click. One tap and I own it.