Surfing is attitude dancing.

I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a market. We strive to be the best.

We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.

Surfing is attitude dancing.

Our focus is on the forward end of things: the customer and what does he want to do? If you're buying underwear and household items ladders and everything else - I buy all sorts of stuff on Amazon Prime - why shouldn't I buy this? Any legal document, contract or otherwise, that prevents me from doing that, I don't want to be a part of.

Waves keep coming, that's the one thing you can count on in life

One thing you learn from surfing is how to operate in the present. It's really what the surfing experience is all about.