If we can use technology to shorten the path between intention and action, that excites me.
Gerry LopezOne thing you learn from surfing is how to operate in the present. It's really what the surfing experience is all about.
Gerry LopezIn an industry that has the capacity underutilization that we have, why wouldn't we? It's just common sense. Apparently they're successful (in Canada). Our standard approach is not to cookie cut things. Every market is different, every theater is different. The devil's in the details.
Gerry LopezWhether any surfer wants to admit it or not, I think we've all had moments like looking at nice waves coming through the lineup maybe, only for a moment, feeling that we are in the presence of something holy. There is a spiritual-ness when you actually get in harmony with something as natural as the waves and the ocean, and yeah, it is definitely a religious experience.
Gerry Lopez