In an industry that has the capacity underutilization that we have, why wouldn't we? It's just common sense. Apparently they're successful (in Canada). Our standard approach is not to cookie cut things. Every market is different, every theater is different. The devil's in the details.

The first time you get a ride on a surf board and you are being propelled along by a wave, it’s probably as close as humans can get to being able to fly like a bird

I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a market. We strive to be the best.

Everyone gets caught inside when surfing. You have 2 options. Give up or paddle outside. Life is the same. Keep paddling!

What gods do you pray to?

In an industry that has the capacity underutilization that we have, why wouldn't we? It's just common sense. Apparently they're successful (in Canada). Our standard approach is not to cookie cut things. Every market is different, every theater is different. The devil's in the details.

Well, in regards to surfing, I’ve learned that there is always another wave coming. Translated that means there is always tomorrow. No matter how badly you get caught inside, if you can just hang in there and keep paddling, the set is going to pass and there will be a lull afterwards. So don’t give up, just take your pounding, wait until the set passes, then make your move.