It's a cakewalk, when you know how.

The path between intention to watch a movie and the purchase of a ticket - I want to make it as short as possible. The holy grail is Amazon One Click. One tap and I own it.

In my lifetime, I've met a lot of people who never rode a wave, but we share the same consciousness. Surfing is a kind of a state of mind... I mean, it's a feeling that people have about their life that really, in a way, kind of makes them a surfer.

Why shouldn't people be able to buy movie tickets on Amazon? Or Google or Flixster, or IMDb? I don't care who you have a relashionship with. This isn't about Fandango or MovieTickets. This is about you. Where do you buy stuff? Are you an Amazon Prime member? Then I want to be on Amazon Prime. Are you a Yahoo guy? Then I want to sell on Yahoo. Are you a Google guy? Then I want to sell tickets on Google.

I'm starting to believe that part of the solution regarding the devices is that they have a role to play in engaging the customer and keeping our product in front of them during the pre-show. They certainly have a role to play in ticket sales. Inside the movie auditorium, though, during the feature presenation there's no place for them. Every single weekend two out of the top three reasons people contact us are: somebody's being disruptive, with a device most of the time, or a dirty bathroom.

I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a market. We strive to be the best.

One thing you learn from surfing is how to operate in the present. It's really what the surfing experience is all about.