It's a cakewalk, when you know how.

We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.

The first time you get a ride on a surf board and you are being propelled along by a wave, it’s probably as close as humans can get to being able to fly like a bird

Waves keep coming, that's the one thing you can count on in life

Well, in regards to surfing, I’ve learned that there is always another wave coming. Translated that means there is always tomorrow. No matter how badly you get caught inside, if you can just hang in there and keep paddling, the set is going to pass and there will be a lull afterwards. So don’t give up, just take your pounding, wait until the set passes, then make your move.

I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a market. We strive to be the best.

If I can make an economic deal with Amazon that works for them and works for me, OK - I'll make it available. But I don't want to be part of restrictions that make life difficult for my guests.