I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a market. We strive to be the best.

Well, in regards to surfing, I’ve learned that there is always another wave coming. Translated that means there is always tomorrow. No matter how badly you get caught inside, if you can just hang in there and keep paddling, the set is going to pass and there will be a lull afterwards. So don’t give up, just take your pounding, wait until the set passes, then make your move.

It's a cakewalk, when you know how.

One thing you learn from surfing is how to operate in the present. It's really what the surfing experience is all about.

I'm starting to believe that part of the solution regarding the devices is that they have a role to play in engaging the customer and keeping our product in front of them during the pre-show. They certainly have a role to play in ticket sales. Inside the movie auditorium, though, during the feature presenation there's no place for them. Every single weekend two out of the top three reasons people contact us are: somebody's being disruptive, with a device most of the time, or a dirty bathroom.

In an industry that has the capacity underutilization that we have, why wouldn't we? It's just common sense. Apparently they're successful (in Canada). Our standard approach is not to cookie cut things. Every market is different, every theater is different. The devil's in the details.

You have to strike the deals, and they have an interest in them. With a revenue share model where you're already splitting with the studios, you have to do something with Fandango and so on.