The first time you get a ride on a surf board and you are being propelled along by a wave, it’s probably as close as humans can get to being able to fly like a bird

I think I'm getting wealthy in ways that don't count at the bank.

One thing you learn from surfing is how to operate in the present. It's really what the surfing experience is all about.

In my lifetime, I've met a lot of people who never rode a wave, but we share the same consciousness. Surfing is a kind of a state of mind... I mean, it's a feeling that people have about their life that really, in a way, kind of makes them a surfer.

We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.

There is wisdom in waves. Some surfers see it right away, others never do. To find success in surfing, we must learn to be in harmony with nature. This will bring a sense of peace. By sharing this peace, and contributing to other people's happiness, we can find the true meaning of life. Keep surfing . . .

I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a market. We strive to be the best.