We don't believe in limiting access to our product. We believe that making our ticket sales available on as many sites as possible is good for the studios and good for us. We have on any given day 25,000 show starts - five show times at 5,000 screens. We have 1M seats more or less in our circuit. So I have 25M sales opportunities every single day. Why would I want to limit access?
Gerry LopezWe don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.
Gerry LopezWhether any surfer wants to admit it or not, I think we've all had moments like looking at nice waves coming through the lineup maybe, only for a moment, feeling that we are in the presence of something holy. There is a spiritual-ness when you actually get in harmony with something as natural as the waves and the ocean, and yeah, it is definitely a religious experience.
Gerry Lopez