Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within eighteen months, or risk being left in the dust.
Ginni RomettyToday when I think about diversity, I actually think about the word โinclusion.โ And I think this is a time of great inclusion. Itโs not men, itโs not women alone. Whether itโs geographic, itโs approach, itโs your style, itโs your way of learning, the way you want to contribute, itโs your age - it is really broad.
Ginni Rometty