Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within eighteen months, or risk being left in the dust.
Ginni RomettySomeone once told me growth and comfort do not coexist. And I think itโs a really good thing to remember.
Ginni RomettyI've been head of strategy at IBM and together with my colleagues built our five-year plan. My priorities are going to be to continue to execute on that.
Ginni Rometty