China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.
Giorgio ArmaniTechnical garments for sporting performance will, I believe, simply become more and more fit for purpose and will perform better and better. What is perhaps more interesting is how this technology will cross over into the fashion mainstream. We already see this trend in everything from footwear to outerwear.
Giorgio ArmaniAll my work at Armani is based primarily on my personal vision of style, and while I differentiate between the look and mood of my various labels, I am never overly concerned with being 'on trend.'
Giorgio Armani