The world is changing and so is fashion.

Through fashion I have shown my interpretation of the competitive spirit by dressing sportsmen and women, choosing to work with both those who are among the world's most renowned athletes and also those who are yet to achieve fame in the arena of sport.

I like to think that when an athlete wears Armani, it makes him or her feel confident, and as we all know, confidence is fundamental to winning in any competition.

I've always had a great interest in sports that embody the values of commitment, hard work and teamwork - all values I strongly believe in.

To create something exceptional, your mindset must be relentlessly focused on the smallest detail.

My aesthetic is about simplicity, elegance, and comfort, whether that is interpreted in a man's suit or a track suit.

Remember that, in the end, the customer doesn't know, or care, if you are small or large as an organization - she or he only focuses on the garment hanging on the rail in the store.