The world is changing and so is fashion.

For me, couture is the kingdom of imagination, creativity and experimentation, and this is how I approach it. I do, however, remain pragmatic and realistic.

I have always been fascinated by the values of sport and loved its rituals; in fact, since ancient times sport has been a byword for top physical prowess and spectacular athletic performance.

It is a fact that, in the West, we live in a capitalist society, but that does not mean that we cannot be guided by the idea of a social conscience in our work. Yes, fashion design requires consumers to consume, but we can do our bit for society by running our companies in a socially responsible way, and by creating products that promote respect for social and environmental issues. There is also the possibility for power and influence to be a force for change.

I love things that age well - things that don't date, that stand the test of time and that become living examples of the absolute best.

I didn't have a happy childhood.

Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.