Today we no longer live in a way that is constrained by simple working or leisure environments - we travel, we work on laptops in coffee shops, we go out to dinner straight from work.

It was a long time ago, we were in the office, and we had finished work exhausted. A friend of a friend said 'Hey, take this it will give you energy,' so I thought I'd try it. I didn't know what it was. It made me laugh and laugh, like crazy...to the point that my back hurt' *he holds his hips* 'like I'd just had a baby.

In practice, I've had a presence in China since 1998 with my commercial spaces and shops.

My aesthetic is about simplicity, elegance, and comfort, whether that is interpreted in a man's suit or a track suit.

I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around.

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.

China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.