Remain true to yourself and your philosophy. Changing in the face of adversity will in fact diminish your credibility with your customers.

I have always been fascinated by the values of sport and loved its rituals; in fact, since ancient times sport has been a byword for top physical prowess and spectacular athletic performance.

I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around.

Italy is not widely thought of as a pioneer of youth culture in the way, say, the UK is.

Sì is my tribute to modern femininity, an irresistible combination of grace, strength and independent spirit.

Accessories are important and becoming more and more important every day. They can completely change the look of an outfit, and women like the idea of having a wardrobe that's versatile. For instance, a strong piece of jewelry can make a simple outfit look elegant.

I've used a lot of jersey, but I've also done a lot of complex pattern weaves in these fabrics in solid colors, and there are lots of little dresses for cocktail and evening. I've done a series of very important evening dresses as well, just to show that these two ideas can also work well together. Today's woman can wear an important evening dress or a simple pant and top. It's all in the personality of the woman.