To create something exceptional, your mindset must be relentlessly focused on the smallest detail.
Giorgio ArmaniToday, people no longer go out with a total look or ensemble taken straight from the runway. Customers mix and match between labels and between price points. The idea is to create something for yourself: what you want, and how you want it. I realize that shoppers want more flexibility and choice now.
Giorgio ArmaniActually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.
Giorgio ArmaniClean lines have always been important to me, both in terms of interiors as well as fashion. For interiors, I am more interested in textures and surface treatments than bold color or print - the vein on a wood or the shine on a lacquer, for example. I know immediately when something isn't working - usually it's a question of consistency - and I make instantaneous decisions on how to remedy the situation.
Giorgio Armani