I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.

Youth culture adopts Armani and adapts it in its own way, as befits youthful enthusiasm.

Elegance doesn’t mean being noticed, it means being remembered

Of course, the muscular build of athletes is always a challenge for a designer, but my clothing's softness and comfort, which are central aspects of my stylistic vision, allow it to adapt to various physical builds effortlessly.

Italy is not widely thought of as a pioneer of youth culture in the way, say, the UK is.

I've always worked. I have always been too responsible. But I don't know how to live any other way. I think that this discipline was also demanded of me by my work.

I love things that age well - things that don't date, that stand the test of time and that become living examples of the absolute best.