I've tried to find a new elegance. It's not easy because people want to be shocked. They want explosive fashion. But explosions don't last, they disappear immediately and leave nothing but ashes.
Giorgio ArmaniThe goal I seek is to have people refine their style through my clothing without having them become victims of fashion.
Giorgio ArmaniOf course, the muscular build of athletes is always a challenge for a designer, but my clothing's softness and comfort, which are central aspects of my stylistic vision, allow it to adapt to various physical builds effortlessly.
Giorgio ArmaniIt is a fact that, in the West, we live in a capitalist society, but that does not mean that we cannot be guided by the idea of a social conscience in our work. Yes, fashion design requires consumers to consume, but we can do our bit for society by running our companies in a socially responsible way, and by creating products that promote respect for social and environmental issues. There is also the possibility for power and influence to be a force for change.
Giorgio Armani