A perfume is more than an extract it is a presence in abstraction. A perfume, for me, is a mystique.
Giorgio ArmaniChina approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.
Giorgio ArmaniI don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around.
Giorgio ArmaniI find that fashion recently has been a little too hasty. Often times, it's put together quickly to catch the attention of the media, and I didn't want to do that.
Giorgio ArmaniIf people want to change, they will. If they don't want to, it's hard to make them do so. The current interest in the environment is a good thing. The best way to make a contribution in fashion is to promote the idea that a fundamental interest in preserving the environment is itself fashionable.
Giorgio Armani